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NEXT-GEN COMMERCIALIZATION
Accelerating commercial excellence with digital data empowerment
Boosting revenue and market share with data-driven direct-to-consumer campaigns, tailored global brand plans, and targeted expansion strategies
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NEXT-GEN COMMERCIALIZATION
Optimizing reach with intelligent data driven commercial decisions
Eliminate data silos and get comprehensive product and market insights to maximize global reach. Leverage CitiusTech’s next-gen solutions to minimize human intervention, optimize the direct-to-customer approach, and create innovative global brand plans.
Omni-channel marketing execution and reporting analytics
GenAI for content management
Next best action planning
Early strategic planning
Global planning excellence
Post-launch management
Launch readiness
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features
Taking the Healthcare ecosystem to the next level
Explore commercial viability
Understand commercial opportunities for indications and geographies where the product has the potential to meet unmet needs.
Build brand strategy
Forecast product positioning through intensive market research, field force strategy, and AOR for a dynamic brand strategy.
Prepare the company
Build the commercial infrastructure required for a successful launch: Data acquisition, CRM, IT systems, salesforce sizing, and alignment.
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Be regulatory-compliant
Draft launch materials, secure MLR approvals, finalize pricing, support payer meetings, and activate PV and quality reporting.
Monitor and act
Monitor KPIs, capture and act on insights from salesforce experience, regional community advisory boards, and ATUs.
Assess the competition
Understand unmet needs to shape clinical strategy and plan asset lifecycle. Assess competition and initiate commercial planning.
Prepare the market
Educate on medical aspects, raise disease and MOA awareness, develop KOLs, engage in patient advocacy, and plan PR outreach.
Prepare to launch
Recruit and onboard salesforce, hire staff, define incentive comp, establish launch KPIs, and conduct baseline ATU.
Sales and Distribution
Conduct sales training, prepare for target launch, and validate goods packaging. Finalize product labels and secure inventory and safety stock.
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Adjust and execute
Drive Salesforce excellence through shared experiences and adjust the process based on key learnings for effective results.
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